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PRESS RELEASE
April 13, 2007 05:57 PM Eastern Daylight Time
Solomon McCown Survey Says: Imus Had to Go
Shock Jock Firing was Right Thing to do
BOSTON--(BUSINESS WIRE)--Sixty percent of Boston area business men and women queried believe that firing Don Imus for his racial comments about the Rutgers women’s basketball team was the right move according to a survey released today by Solomon McCown & Company, a public relations firm specializing in strategic communications and crisis management.
“An organization’s reputation is its most valuable asset,” said Ashley McCown, executive vice president, Solomon McCown & Company. “Had CBS waited much longer to jettison Imus, the network would have run the risk of permanently damaging its credibility,” she added.
McCown, along with Dave Yas of Massachusetts Lawyers Weekly, Scott Harshbarger of Proskauer Rose, Dr. Erika James of the University of Virginia’s Darden School, and The Boston Globe’s Joe Sullivan, will tackle the Imus incident as part of a discussion on April 26th, Take 2: After the Apology, How to Leverage a Second Chance (http://www.solomonmccown.com/take2/).
“Don Imus and Howard Stern have spent years one-upping each other on the racial and sexual insensitivity meter without serious consequences. So why did Imus take the fall this time? With the simulcast on MSNBC, Imus crossed over to mainstream television and had a large viewing audience,” McCown continued. “CBS and NBC employees and the networks’ advertisers sent a clear message that Don Imus’ racial comments were inconsistent with their values—a message that could not be ignored.”
ABOUT SOLOMON MCCOWN & COMPANY:
SM& (http://www.solomonmccown.com/take2/) provides strategic communications and crisis management services to mission-focused businesses and organizations. The firm leverages all of its assets — our strategic thinking, considerable experience, successful alliance building, and commitment to results — to help clients achieve the recognition, definition, and protection they need to meet their goals.
Solomon McCown & Co.
Catherine Michel, 617-695-9555 (main)
508-932-0709 (alternate)
cmichel@solomonmccown.com
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