Center for Hispanic Marketing Communication

Vision:

The Center for Hispanic Marketing Communication at Florida State University is the most authoritative source of knowledge production, education, and professional training in Hispanic Marketing Communication in the United States.

Mission :

The Center for Hispanic Marketing Communication at Florida State University is a national hub for innovative research, education, and training of marketing professionals by means of a partnership between academia and industry. It is the primary source of knowledge and information about Hispanic marketing communication in the United States.

The U.S. Hispanic marketing industry has experienced dynamic growth and a consequent need for trained professionals. Most advertising, public relations agencies, and marketing organizations encounter difficulties filling their Hispanic marketing positions. It is for these reasons that Dr. Felipe Korzenny founded the Center for the Study of Hispanic Marketing Communication at Florida State University in 2004.  Currently, the Center is the first of its kind in the U.S. Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center has developed the following main goals, which are to:

• train students to serve the Hispanic marketing industry,
• train professionals who currently serve the Hispanic public in the U.S.,
• conduct relevant research to further the understanding of the Hispanic market, and
• serve as a source of knowledge about the Hispanic Market for industry professionals.

Ground breaking report:
The Multicultural Marketing Equation

Dr. Felipe Korzenny
Keynote speaker at the 13th Annual Ethnic and Multicultural Marketing Omnibus

Tomas Jimenez receives the Minor Certificate in Hispanic Marketing Communication

Dr. Felipe Korzenny, Director of the Center Keynote Speaker at the
7th Annual Hispanic Boomand at the 10th Annual Hispanic Marketing Midwest Conference

Holly McGavock speaks at the 3rd Annual Multicultural Marketing for the Financial Services and Insurance Industries

Hispanic Marketing:
A Cultural Perspective - A New Book by Felipe and Betty Ann Korzenny was released on September 15, 2005

Dr. Korzenny's Courses 

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