LIN TV Announces New Director of Diversity
PROVIDENCE, R.I.--(BUSINESS WIRE)--LIN TV Corp. (NYSE: TVL), a local television and digital media company, today announced that Rosetta Rolan has been promoted to Director of Diversity, a new position at the Company.
As Director of Diversity, Rolan will ensure that a rich variety of cultures, ethnicities, and lifestyles are represented and supported in a way that produces better journalism and better service to our diverse communities. One of Rolan’s main focuses will be to enhance and strengthen LIN TV’s Minority Scholarship Program, developed more than a decade ago for minority students who are pursuing a career in broadcast television and digital media. This program awards minority students scholarships and paid internships at one of LIN TV’s 29 television stations.
Rolan previously held the position of Director of Community Affairs for LIN TV’s WAVY-TV (NBC) and WVBT-TV (FOX) in Norfolk since 2001, where she acted as the liaison between the stations and the various service, non-profit, and community organizations in the viewing area. Her responsibilities included managing several community service campaigns, such as Hampton Roads Young Achievers, Jefferson Awards, Operation School Supplies, and Coats for Kids. She was also the executive producer of Kid Talk and producer of The Bottom Line on WAVY-TV and Families First on WVBT-TV.
“Rosetta has done a tremendous job building diverse relationships for WAVY-TV and WVBT-TV and we look forward to putting her great people skills to work for all of LIN TV,” said Vincent L. Sadusky, LIN TV’s President and Chief Executive Officer. “Our goal is to ensure diversity which results in better journalism and Rosetta is the right person to help us accomplish our goals.”
Rolan’s television career began in 1997 as the Programming and Executive Assistant to the Vice President/General Manager of WTVR-TV, the CBS affiliate in Richmond, Virginia. Rolan is a native of Chesapeake, Virginia, and received her Bachelor of Science degree in Mass Communications from Virginia Commonwealth University in 1989.
Rolan currently serves on the boards of the March of Dimes and American Heart Association Mid-Atlantic Affiliate, and is a member of the Mayor’s Sister Cities Commission for the City of Portsmouth, Virginia where she resides. Past community service includes the Public Relations Committee for the Urban League of Hampton Roads, Inc., the Red Cross Diversity Advisory Council, and the Eastern Virginia Medical School Cultural Diversity Training Advisory Group.
About LIN TV
LIN TV Corp., along with its subsidiaries (“LIN TV” or “the Company”), is a local television and digital media company, owning 29 television stations in 17 U.S. markets, all of which are affiliated with a national broadcast network. LIN TV’s highly-rated stations deliver superior local news and community stories, along with top-rated sports and entertainment programming, to 9% of U.S. television homes, reaching an average of 11.5 million households per week. LIN TV is also a leader in the convergence of local broadcast television and the Internet through its 29 television station web sites and a growing number of local web sites. LIN TV is traded on the New York Stock Exchange under the symbol “TVL”. Financial information about the company is available at www.lintv.com.
Contacts
LIN TV Corp.
Courtney Guertin, 401-457-9501
courtney.guertin@lintv.com
