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PRESS RELEASE

 PRESS RELEASE

U.S. Asian Wire and Black PR Wire Co-Exhibit at PRSA’s 60th Annual International Conference in Philadelphia October 20-23 SOUTH PLAINFIELD, N.J.—(U.S. ASIAN WIRE)— U.S. Asian Wire will be exhibiting at the Public Relations Society of America (PRSA) PRSA) 2007 PR Evolution International Conference along with newswire alliance Black PR Wire. U.S. Asian Wire will provide updated information on Asian-American markets, including population growth and consumer spending power both on the national and local levels, while introducing distribution services. “I personally find this opportunity extremely rewarding, it’s the education and building relationships that truly inspire us,” says U.S. Asian Wire President and Founder Leslie Yngojo-Bowes. “One of our featured highlights includes a display of varied print publications representative of Asian-American media today. Media outlets throughout the country continue to provide us with publications which we are delighted to promote at the conference. This year attendees will be able to peruse editions of Asian Journal, Aramica, AsianWeek, ALTRA, India Currents, Asian American Times, Audrey, Manila-U.S. Times, Filipino Reporter, and ASIA, The Journal of Culture and Commerce, among many others.” Throughout the conference complimentary U.S. Asian Wire press release distribution services will be raffled off, as will WorldCard Color and WorldCard Duet business card scanners donated by Penpower Inc. Of great value to the public relations sector will be the 2007/2008 Asian-American Yearbooks, also a raffle prize, donated by TIYM Publishing. The Independent Press Association has provided copies of its Many Voices, One City guide to ethnic media in the New York/New Jersey region as giveaways. Contributing to the conference theme of "PR Evolution", U.S. Asian Wire President Leslie Yngojo- Bowes will help provide an in-depth look at best practices in multicultural marketing as a participant in the Insights Into Effective Multicultural Marketing Campaigns workshop. Scheduled for Sunday, October 21, the session will also feature presentations from Black PR Wire and Sonshine Communications CEO Bernadette Morris, Edelman Multicultural Vice President Audrey Ponzio, Southwest Airlines PR Specialist Edna Ruano, and Silvia Alvarez, Multicultural and Charitable Communications Director for Major League Baseball. Session moderator Manny Ruiz, CEO of Hispanic PR Wire, will also lend insights. "Black PR Wire is excited to attend the PRSA Conference in collaboration with U.S. Asian Wire. And throughout this dynamic event, we strive to continue to build and strengthen the multicultural marketing brand of effective media delivery services," states Bernadette Morris, CEO of Black PR Wire and Sonshine Communications. About U.S. Asian Wire U.S. Asian Wire, Inc., founded in 2006, is America's most comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast, and online media in the U.S. The company's comprehensive media reach encompasses newsrooms of major news agencies and broadcast networks as well as niche outlets reaching specific Asian communities. Full-text news releases, multimedia distribution, geographic and Asian community defined circuits are some of the comprehensive services provided. Partnerships with Hispanic PR Wire, Black PR Wire, Pyramid Media Group, Niwa and the Asian American Journalists Association amplify news delivery breadth. Please visit our website for further information at www.usasianwire.com CONTACT: U.S. Asian Wire Sue Himmelstein Senior Editor and Media Relations sue@usasianwire.com 888-261-0800 x10

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